GMR Sports Pvt Ltd, which owns the Delhi Daredevils team, identifies itself very strongly with the amazing home city and wishes to contribute towards it becoming truly world-class.
Delhi Daredevils and UNICEF have launched the Dare to Care initiative on March 30, 2012. It is aimed at sensitizing people on the important role girls can play in transforming our society and on why education and protection can ensure that they can grow up and develop to their full potential.
Delhi Daredevils Captain Virender Sehwag says it is very important for us to protect girls in India. "We have to support them to give them strength so that they are in position to say no whenever needed. They should be raised to a position in the society that they can give their opinions in their own household. As many as 40 per cent girls in the 14 to 17 years age group are not in schools and 50 per cent girls are married before they are 18. I am really honoured to be part of this partnership between Delhi Daredevils and UNICEF," he says.
UNICEF India Representative Karin Hulshof says the motive behind this ‘Dare to Care’ initiative is to make sure that the adolescent girls in India remain in school. "Along with Delhi Daredevils, we will try to spread awareness in protecting these girls and help them to grow towards a better future. Through Delhi Daredevils we are looking forward to hearing millions of voices speaking out for girls in India. Through the loyal supporters of Delhi Daredevils we look to transform India,” she says.
GMR Sports Business Chairman Kiran K Grandhi says the core value of Delhi Daredevils is based on the responsibilities that we have towards society. "This initiative with UNICEF is our first step. For me, this is a perfect way to start our season and hope this partnership goes a long way. I would like to thank UNICEF and Karen for choosing us," he says.
GMR Sports Head (Marketing) Hemant Dua says the initiative is basically about spreading as much as awareness as we can through our franchise, our squad and our fans. "Some percentage from ticket and merchandise sales will go to ‘Dare To Care’ funds. We will also be putting up some Daredevils memorabilia for auction on our website and also on indiatimes.com and funds from that will also be used in this campaign," he says.
Delhi Daredevils Head Coach Eric Simons says sports is about competition between two teams and is also a way to celebrate life but this initiative is about competition in life. "What we plan to do with UNICEF is not limited to a stadium but what we are daring to do is about real life. We will do anything and everything to make a difference,” he says.
In the past, Delhi Daredevils partnered Delhi-based NGO Centre for Equality and Inclusion (CEQUIN) in its Make Delhi Safe for Women campaign. It included a series of television commercials. For example, Delhi Daredevils skipper Virendra Sehwag featured in a TVC that opens on the scene of a group of boys playing gully cricket, when a girl passes by. The batsman whistles at her and makes a lewd comment, embarrassing the girl. Sehwag steps in and asks the batsman to remove the 'Delhi Daredevil' jersey that he's wearing, the point being that only he who respects a woman is a true Daredevil.
Sehwag was used in the Public Service Messages to target young men and boys towards a mindset change through sensitisation and deconstruction of stereotype images. “Treat women with the respect they deserve and you will deserve to be called a Daredevil,” he said in the campaign as can be seen in the video that CEQUIN produced.