VRock Mobile wins rights for IPL audio commentary, updates

Mumbai, March 4: The Indian Premier League (IPL) and its licensing partner Global Cricket Ventures (GCV) on Thursday announced an agreement with vRock Mobile Communications Pvt Ltd (vRock Mobile), which has acquired the sole and exclusive worldwide SMS, MMS and IVR rights for a period of five years.
vRock Mobile will have the exclusive rights to utilize CDMA, GSM, GPRS, MMS, WAP, EDGE, 3G and any other mobile or desktop technology, capable of sending or receiving SMS/MMS alerts, SMS/MMS contest/ activations and live audio commentary / IVR platform.
This partnership with vRock Mobile will help the IPL reach out to a huge global cross-section of its fans on a real time basis and engage them in various activities including score and match-day updates, mobile sms and mms contests, live audio mobile commentary, and regular alerts. All of which marks a new chapter in terms of convergence of IPL content onto the mobile phone and to an enhanced fan experience.
Lalit Modi, Chairman and Commissioner, Indian Premier League said, “The association with vRock Mobile is yet another effort to extend the IPL fan experience to a new and unique delivery platform. Convergence is the new age mantra, wherein mobile phones are set to play a critical role in delivering a unique fan experience and it is critical for the IPL to deliver on that platform. Through this association IPL fans anywhere in the world will now be able to access scores and information on matches, get LIVE commentary and participate in interactive programmes and contests – all from their very own mobile phone. I am confident that this ground breaking concept will be well received by all our fans.”
Jatin Ahluwalia, Chief Executive Officer, VRock Mobile Communications said, “The IPL is an excellent platform for vRock Mobile to offer some truly unique services to IPL fans around the world. We have planned some exciting and engaging SMS and MMS - based contests to build consumer engagement with youthful cricket loving audiences. We promise to deliver to Cricket and IPL fans the world over an exhilarating, enhanced and rich user experience on their mobile handsets. Another innovative first would be the availability of live match commentary on ones mobile phone using the latest technology.”