Feb 16: Panasonic signs up with Daredevils

New Delhi, Feb 15: Delhi Daredevils on Monday signed a exclusive sponsorship deal with Panasonic as its “Official electronics partner” for this year's Indian Premier League.

Chief Operating Officer of the Delhi Daredevils Amrit Mathur welcomed the association and said, "The composition of our Delhi Daredevils team is a unique blend of the prospering talent along with the players who have been polished over the years with an extensive experience. "With Panasonic now becoming the official electronics partner for the team, I hope the energy of association synergises the team potential for the competitive success. We have a strong set of players and also a strong set of partners and we are sure this association will grow as we move forward.”

The sponsorship leverages the brand with wider visibility, in terms of chest logos on the t-shirts and jerseys of the 38 players, including the team players, coach and the support staff.

Panasonic would also be setting up large Plasma Panel displays in the relevant stadiums, throughout the season of IPL-III. Besides, as part of the deal Panasonic would also undertake marketing and promotional activities for the game.

“Partnering with a cricket team of as strong calibre as of Delhi Daredevils, can be governed as a conscious strategic decision of furtherance of our vision, that begin with our Olympics sponsorship more than 20 years back and continues till date. Our foray into cricket is a gradual phenomena of extensifying our scope of sports promotion, following our earlier association with the AIFF,” Mr. Daizo Ito, CEO, Panasonic India, said.

“Besides, it’s a great platform to capitalize on the mass visibility, and with both of us being individual leaders in our respective realms, I am hopeful for a long term and fruitful relationship.”